Founded by Olympian Dean Reeves as a passion project, our mission is to provide high-quality, simple easy to use products that equip you to tackle your daily challenges with efficiency and confidence. Since DEFY's creation we have helped many of our customers to improve their daily living directly through our site or by wholesale to the numerous physiotherapy clinics we support. Crafted with the same dedication, precision and hard work that Dean brought to the Olympic stage, our products are designed for everyone, from athletes to individuals simply looking to enhance their well-being. We chose our name because of what it represents, strength, determination and an iron will. We hope that every time you look at a DEFY product it's a reminder to keep pushing!